Ignition: Innovating our way to Growth

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Grow Market to Grow Share - Creating demand & driving share with Market Development:

• Penetration Programs
• Frequency Programs
• Uptrading Programs (links with T-Revenue Management)

Grow Unlocking Innovation - Creating value & driving share through Innovation:

• Business Model Innovation & Value Propositions co-creation
• Concept & Minimum Viable Product co-development
• Innovation Process Audit & Improvement
• Diversification

Grow via Innovation Partner: Flying Fish Lab

Dare2WIN Growth STARTegy - Advising innovating entrepreneurs with transformational technologies and/or applications to become trully disruptive & Dare2WIN from the start in the marketplace:

• Dare2Widen, stretching the potential of the idea & business case in time horizons and across sectors and channels;
• Dare2Impact, building a growth vision & storyline embedded in  positive communal impact and  “what’s in ot for me” answers;
• Dare2Network or share with key co-development partnerships and create new bespoke solutions together

Grow with Purpose -  Creating value & driving share by injecting Corporate Purpose into Mission and Strategy:

• Sustainability Programs
• Social Responsibility Programs

Sustainability Partner: No Waste Marketing