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Torque: Growth Engine Transformation Tools

Go to Market & Commercial Excellence Programs

Go to Market & Commercial Excellence Programs

Go to Market & Commercial Excellence Programs

Grow Distribution & Targeted Availability - Capturing demand through pervasive availability, visibility and order fulfilment:

  • Book Building / Hunting Programs (More Channels/Customers)
  • Ticket Building Farming Programs (Better Customers)
  • Service Enhancement (Better Service)
  • Partnership Programs (Better Partners)
  • Digital Route-to-Market Transformation & eCommerce

More on GTI Highways #16-20

Revenue Management & Uptrading

Go to Market & Commercial Excellence Programs

Go to Market & Commercial Excellence Programs

Grow Revenues per Purchase - Capturing & maximizing Average Revenue per Transaction, Uptrading Value:

  • Through Promise/Positioning (link with I-Differentiation)
  • Through Product (link with I-Superiority)
  • Through Portfolio (link with I-Segmentation)
  • Through Pack/Price & Trade Expenditure
  • Through Promotion & Cross-Selling (link with I-Loyalty)
  • Through Place/Channels (link with I-Farming)

More on GTI Highways #21-26

Partnerships Strategy

Costs Optimization through Networks

Costs Optimization through Networks

Grow Faster Together - About partnerships that stretch growth ambitions and present synergies tthat drive cost efficiencies:

  • Partnership Design
  • Partnership Relaunch Programs

More on GTI Highways #27-28

Costs Optimization through Networks

Costs Optimization through Networks

Costs Optimization through Networks

Grow Faster Leaner - About driving extra efficiency through variable costs optimization & financial performance, with initiatives as:

  • Efficiency through Benchmarking & Procurement


Despite extensive experience we recommend engaging with our Performance & Cost Optimization Partners: GPS

More on GTI Highways #29

Although circumstances may change in the blink of an eye, people change at a slower pace. Even motivated people who welcome change often encounter stumbling blocks that make TRANSFORMATION more complicated than they'd originally anticipated.


Amy Morin, Psychotherapist & author

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