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    • Our Approach
      • Dare to Accelerate
      • Growth
      • Transformation
      • Innovation
    • GTI Accelerations
      • Recent Projects
      • Start-Up Advisory
    • About Us
      • Nuno Anjo e Silva
      • GTI& Network
      • Our Growth Beliefs
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  • Home
  • Our Approach
    • Dare to Accelerate
    • Growth
    • Transformation
    • Innovation
  • GTI Accelerations
    • Recent Projects
    • Start-Up Advisory
  • About Us
    • Nuno Anjo e Silva
    • GTI& Network
    • Our Growth Beliefs
  • Let's Talk
    • Contact Us
    • Online Appointments

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Corporate track record of fast Accelerations

G - Growth Highlights

T - Transformation Highlights

T - Transformation Highlights

  • 2017-19 - Tissue Paper Portugal - 140M€ Incremental Revenues, doubling Navigator's Tissue Business Unit in two years
  • 2011-13 - Ice Cream Turkey: 500M€ Incremental Revenues, 15% CAGR reaching #2 world market for Unilever
  • 2011-13 - Ice Cream Middle East - Africa: geo expansion plan design & partnership-based implementation in 7 countries

T - Transformation Highlights

T - Transformation Highlights

T - Transformation Highlights

  • 2015-17 - Unilever Europe: Designed & proposed a portfolio reduction program to deliver growth in Impulse Ice Cream and delivered volume growth after a decade of stagnation
  • 2013-15 - Unilever Angola: Designed on-shoring and market entry plan, moving from an export to an in-market model
  • 2006-07 - Unilever Portugal: Sparkled, designed, implemented and led the Out of Home Business Unit integrating 3 separated business

I - Innovation Highlights

T - Transformation Highlights

I - Innovation Highlights

  • 2015-17 - Unilever Europe: Developed 20-points in-depth commercial audit tool to identify gaps in go to market capability & address them
  • 1999-02 - Unilever Europe: Codified the "Paint Portugal Yellow" Growth repeatable Model and rolled-it out with a laddered approach delivering growth in turnaround, launch and mature countries
  • 1996-99 - Lipton Ice Tea : 74 Million Litres a  6-fold volume growth reaching the World's Highest Per-Capita consumption & #2 position in Soft Drinks

Nuno Anjo e Silva

Nuno, founder and Managing Partner of GTI, is a problem solver that has had the privilege of working sustainably in Growth acceleration, Transformation & Innovation, from small to big businesses across different geographies, cultures, business models and market life cycles.

  • more often a SHAKER when in thinking mode - fast and intuitive, driven by over 20 years in Fast Moving Consumer Goods
  • more often a SHAPER when in planning mode - structured and incremental, built by over 10 years in Strategic Position
  • more often aS PARKER when in teamworking mode - strong in influencing and inspirational, rounded by 15 years leading in matrix organizations
  • more often a STARTER in delivery mode - focused on impact & legacy, on short & long term impact, moulded by more than 10 years living abroad

Nuno delivered consistent GROWTH using both TRANSFORMATION (doing better) and INNOVATION/disruption (doing different) strategies:

  • 10% Lifetime CAGR adding >350M€ of Incremental Revenues


Driven by the will to leave GROWTH LEGACY on businesses, people and livelihoods, Nuno counts:

  • over 30 Country Growth Stories
  • over 200 Team Members Developed

Professional Experience:

  • Founder & Managing Partner of GTI Consulting
  • CCO Tissue Business Unit @ The Navigator Company
  • Multiple Senior Roles @ Unilever including Managing Director Angola (Luanda & Durban), VP Out of Home & eCommerce Europe (Rotterdam), VP MEA Ice Cream (Istanbul), BU Director OOH &  Refreshment Portugal (Lisbon), Category Director Beverages Europe (Brussels) and Key Account Manager Modern Trade (Lisbon)
  • Lic. Bsc in Business Management & Administration @ Universidade Católica Portuguesa

Find out more

Who Can Talk About Nuno & GTI

What Are They Saying

Rui Freire - CMO Superbock

Jorge Favita - Partner at Mckinsey & Company

Gary Deakin - Global VP Sales Unilever

Nuno is one of the most brilliant professionals I've ever known. He has an outstanding strategic thinking and he has the rare capacity to deliver the best of two worlds: strategy and implementation. Nuno builds solid relationships at all levels (direct reports, peers, seniors and business partners), being recognized for his competencies a

Nuno is one of the most brilliant professionals I've ever known. He has an outstanding strategic thinking and he has the rare capacity to deliver the best of two worlds: strategy and implementation. Nuno builds solid relationships at all levels (direct reports, peers, seniors and business partners), being recognized for his competencies all across the organizations. Nuno is definitely someone I'd love to work with, whatever I do and wherever I'll be.

Gary Deakin - Global VP Sales Unilever

Jorge Favita - Partner at Mckinsey & Company

Gary Deakin - Global VP Sales Unilever

Nuno is a consumate professional, with both strategic and operational experience. He has an outstanding track record of delivering growth and building organisational capability.


João Abecasis - Global CCO Carlsberg

Jorge Favita - Partner at Mckinsey & Company

Jorge Favita - Partner at Mckinsey & Company

I can state with confidence that Nuno is an expert in Out-of-home businesses. He is recognised as such not only in Portugal but at the international level. Two things contribute to that recognition - experience and passion. Experience: Nuno has been involved with out-of-home business systems for over a decade. He played a key role in deve

I can state with confidence that Nuno is an expert in Out-of-home businesses. He is recognised as such not only in Portugal but at the international level. Two things contribute to that recognition - experience and passion. Experience: Nuno has been involved with out-of-home business systems for over a decade. He played a key role in developing Lipton Ice Tea in Portugal into a global best practice. Passion: which shows both to his own team but also externally to business partners. This makes Nuno the Go To person in this field to many professionals in the field.

Jorge Favita - Partner at Mckinsey & Company

Jorge Favita - Partner at Mckinsey & Company

Jorge Favita - Partner at Mckinsey & Company

During my professional life I’ve met many people in different companies, industries, and functional areas. In my point of view Nuno has a very hard to find combination of very strong business and personal skills: Strategic vision of the business, leadership and capacity to involve all the parties in a project, results orientation and a re

During my professional life I’ve met many people in different companies, industries, and functional areas. In my point of view Nuno has a very hard to find combination of very strong business and personal skills: Strategic vision of the business, leadership and capacity to involve all the parties in a project, results orientation and a realistic view of business. Besides his strong technical skills, he has an unselfish and generous posture to the people he relates with. He really cares about you and your professional and personal development.

Ian Maskell - Global VP Unilever

Miguel Tapada - Founder of On Spot Marketing

Ian Maskell - Global VP Unilever

Nuno is a very strong marketer who combines strong intellectual rigor with solid pragmatism based on his years of operational practice & success. In addition to solid experience of marketing FMCG brands in "modern trade" Nuno has also worked extensively with impulse brands (Walls Ice Cream & Lipton Ice Tea) focussed on OOH (out of home) c

Nuno is a very strong marketer who combines strong intellectual rigor with solid pragmatism based on his years of operational practice & success. In addition to solid experience of marketing FMCG brands in "modern trade" Nuno has also worked extensively with impulse brands (Walls Ice Cream & Lipton Ice Tea) focussed on OOH (out of home) channels. This combination means Nuno has a strong insight and capability to ensure brands can operate seamlessly across In Home & Out of Home channels.


As a colleague, Nuno is a great source of knowledge and inspiration. Always ready with a thoughtful, fact based perspective but also ready to listen and "flex" based on current operational realities. This makes Nuno a great partner in business.


Having worked across Portugal, Middle East & Africa - Nuno has a strong international perspective.

Manuel Falcão - Entrepreneur

Miguel Tapada - Founder of On Spot Marketing

Ian Maskell - Global VP Unilever

Nuno is what I would call a global marketer. He has a very clear view about each brand essence, values and strategy, without losing a very practical approach to each tactical decision implications. He is a talented thinker with a very fair approach to others. Personally I have a strong consideration and respect for Nuno. 

Miguel Tapada - Founder of On Spot Marketing

Miguel Tapada - Founder of On Spot Marketing

Miguel Tapada - Founder of On Spot Marketing

Nuno is a Highly dynamic professional that drives his team stamina to deliver extraordinary results. Innovative yet focused on delivering, he has driven Lipton brand to one of the top soft drink brands in Portugal while playing a decisive role in building the global Lipton identity.


Nuno's energy is inspirational and also challenging to hi

Nuno is a Highly dynamic professional that drives his team stamina to deliver extraordinary results. Innovative yet focused on delivering, he has driven Lipton brand to one of the top soft drink brands in Portugal while playing a decisive role in building the global Lipton identity.


Nuno's energy is inspirational and also challenging to his team. He has a strong sense of cooperation but he expects full commitment from all his team members and also internal and external partners.


Starting and developing my early career reporting to Nuno helped me develop not only relevant marketing skills but also explore some self characteristics that strengthen my profile as Nuno was always a fair but demanding boss, knowing when to give a positive stroke but also when point me any area needing development.

João Vale - Marketing Director Nomad Foods

Miguel Tapada - Founder of On Spot Marketing

Miguel Tapada - Founder of On Spot Marketing

Nuno is a complete business manager with very strong skills both in marketing & sales. He is energetic and relentless in his drive for innovation, always looking for new ways of doing business and setting up new sources of growth. He is a true team leader and is able to get the most of his team members. He is also a great pleasure to work with.

Susana Carvalho - Partner at Earthwatchers

Daniel Fonseca - Brand, Internal Communication & CSR at Sonae

Daniel Fonseca - Brand, Internal Communication & CSR at Sonae

In our professional path, we cross with hundreds of people, but only with a few we have that good feeling of building something together, working for the same goals, respect and admiration for their competences, skills, guts, recognition and will to share and award success. Nuno is one of those and I hope sincerely our paths cross again. 

Daniel Fonseca - Brand, Internal Communication & CSR at Sonae

Daniel Fonseca - Brand, Internal Communication & CSR at Sonae

Daniel Fonseca - Brand, Internal Communication & CSR at Sonae

Nuno is clearly one of the people who has influenced me the most professionally.


His determination, ability to deal with multiple and complex situations is quite extraordinary.


Through his strong networking skills, Nuno is able to reach the relevant people to make the projects happen and will do so always using strong arguments to favour hi

Nuno is clearly one of the people who has influenced me the most professionally.


His determination, ability to deal with multiple and complex situations is quite extraordinary.


Through his strong networking skills, Nuno is able to reach the relevant people to make the projects happen and will do so always using strong arguments to favour his view.


Appart from his technical competencies, Nuno works with extreme passion and he always looks at the business as if it was his own, always trying to find the best solutions.


From the most basic and common solutions to the most breakthrough approaches, Nuno is open minded and results oriented.


It was an absolute honor to have been able to work with such a great professional and a wonderful person.

João Esteves - Founder Diverge Sneakers

Daniel Fonseca - Brand, Internal Communication & CSR at Sonae

Maria Quelhas - R&D Manager at The Navigator Company

Nuno is the type of client an agency dreams about: insightful, knowledgeable, determined and inspirational. More than managing his business, he leads it, challenging the norm and energizing his partners along the way. Working with Nuno can only lead to great results.

Maria Quelhas - R&D Manager at The Navigator Company

Daniel Fonseca - Brand, Internal Communication & CSR at Sonae

Maria Quelhas - R&D Manager at The Navigator Company

Das oportunidades que tive de trabalhar diretamente com o Nuno em alguns projetos, o que me surpreendeu foi a sua capacidade de liderança, unir as pessoas em prol de objetivos comuns e de tranformar problemas em soluções. Na minha opinião, um verdadeiro líder, deve colocar os objetivos da empresa e da equipa, à frente dos seus objetivos p

Das oportunidades que tive de trabalhar diretamente com o Nuno em alguns projetos, o que me surpreendeu foi a sua capacidade de liderança, unir as pessoas em prol de objetivos comuns e de tranformar problemas em soluções. Na minha opinião, um verdadeiro líder, deve colocar os objetivos da empresa e da equipa, à frente dos seus objetivos pessoais e sem dúvida, o Nuno tem essa capacidade. Hoje, considero-me melhor profissional, por ter tido o privilégio de trabalhar com o Nuno nos últimos anos e quem tiver essa oportunidade ficará sempre a ganhar.

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